Categories: Become A Sex Therapist

Comprehensive Marketing Checklist for Therapists

Comprehensive Marketing Checklist for Therapists

1. Create a Niche: Identify Ideal Clients/Issues/Approaches​

2. Name Your Practice and Create Website That Optimizes For That Niche​

3. Apply Local And Other SEO Tactics​

4. Network with Professionals​

  • Build relationships with other therapists and professionals.
  • Engage in community events and professional organizations.
  • Develop mutual referral partnerships with other healthcare providers.
  • Volunteer at local events to build your network.

5. Network with Your Community​

  • Attend training events to meet like-minded therapists.
  • Participate in peer supervision groups.
  • Engage in professional organizations and volunteer activities.

6. Build a Referral Network​

  • Develop relationships with referral sources like doctors and community leaders.
  • Provide value to your referral partners through mutual referrals.
  • Keep in regular contact with your referral network.

7, Use Social Media​

  • Choose social media platforms that complement your practice.
  • Find other therapists you would like to emulate

8. Host Talks and Workshops​

  • Organize workshops or give talks to reach a wider audience.
  • Provide valuable knowledge and practical tips.
  • Promote your events through your website and social media.

9. Free Consultations​

  • Offer free consultations to attract new clients.
  • Use consultations to build trust and assess client needs.
  • Promote free consultations on your website and social media.

10. Paid Advertising

  • Invest in Google Ads

11. Engage in Professional Development​

  • Attend workshops and seminars to improve your marketing skills.
  • Invest in specialty certification (i.e. EMDR, AASECT, Gottman)
  • Join online courses or webinars focused on marketing for therapists.

12. Utilize Video Marketing​

  • Create short, informative videos to share on social media.
  • Use video content to showcase your expertise and personality.
  • Host live Q&A sessions to engage with your audience.

13. Leverage Client Success Stories​

  • Share anonymized client success stories on your website and social media.
  • Highlight the positive outcomes clients have achieved through your services.
  • Use storytelling to connect with potential clients.

14. Offer Online Booking​

  • Provide an easy-to-use online booking system on your website.
  • Allow clients to schedule appointments at their convenience.
  • Send automated appointment reminders to reduce no-shows.

15. Get A Professional Headshot​

16. Create A Branding Package Including Logo​

17. Join Therapist's Directories

Marisol G. Westberg

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Published by
Marisol G. Westberg
1 year ago

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